Digital sublimation printing can be achieved by several different methods and has made great advances in recent years. This has meant its importance has increased dramatically due to the fact that print buyers and specifiers recognise these advances. There are many different markets where the reliance upon digital fabric printing is now crucial. One such sector where this has become extremely important is in brand awareness and development.
Sublimation printing during its evolution has brought with it many improvements, most notably the imagery possible by the different print methods at the disposal of print buyers and specifiers. As advances in fabric, print machine, software and inks have been made it means that truly stunning results are now possible. This is especially visible in the area of dye-sublimation printing onto polyester fabrics. Today's specifiers of graphics, whether for the retail or exhibition sectors, want to see results that will produce the very best results in terms of colour reproduction and aesthetics.
Brand awareness is higher than ever before in a society that is increasingly brand conscious. It is crucial for companies to differentiate their products and brand from those of their competitors. Maintaining this awareness is one of the best ways to achieve this whether through in-store graphics, crowd control barriers graphics at events, exhibition graphics and flags. Regular campaigns help reinforce and build brand awareness and digital sublimation printing has its part to play in this process.
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